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From Free to Fee: Everyday Things Ghanaians Used to Get Without Paying

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There was a time when some of the simplest things in Ghana came without a price attached.

A neighbour could lend you a cup of sugar without expecting anything in return. Children could spend an entire afternoon playing outside without paying for entertainment. People could sit and chat with friends without buying anything, and communities often relied on shared resources that cost little or nothing.

Today, life is different.

The cost of living has changed the way people work, socialize and even carry out ordinary daily activities. Things that were once freely available or largely taken for granted now often come with a price.

For many Ghanaians, the change is most noticeable not in major purchases, but in the small expenses that appear repeatedly throughout the day.

A few cedis here.

Another payment there.

Individually, the amounts may appear insignificant. Together, they can become a considerable part of a person’s monthly spending.

Water is no longer simply water

For generations, access to water was closely connected to community life.

People fetched water from household taps, public standpipes, wells, streams and other sources depending on where they lived.

Today, bottled and sachet water have become a normal part of everyday life.

A person leaving home for work may buy water on the roadside. A passenger travelling across town may purchase a sachet. Someone attending an event may buy bottled water.

The amounts paid each time may be small, but regular purchases add up.

What was once something people expected to access from home or nearby sources has become a daily expense for many people.

Charging a phone has become a business

The mobile phone has become one of the most important items in modern Ghanaian life.

But keeping a phone powered can sometimes require spending money, particularly for people who do not have reliable electricity or access to convenient charging facilities.

Phone charging businesses have become common in some communities.

A person whose battery is running low may have to pay to charge the device while away from home.

It is a small service, but it illustrates how technology has created new everyday expenses.

The phone itself may be essential.

Keeping it alive can also cost money.

The public toilet has become part of the daily budget

One of the clearest examples of a basic activity becoming a paid service is the public toilet.

For people without access to private toilet facilities, public toilets remain an important part of everyday life.

But using one usually requires payment.

The amount may not appear significant to an individual user, yet someone who relies on such facilities regularly can see the cost accumulate.

It is another reminder that some of the most basic necessities of daily life are now part of household expenditure.

Parking is no longer something you simply do

Finding somewhere to park a vehicle was once largely about finding a suitable space.

Today, parking fees have become common in many commercial areas, shopping centres, business districts and private facilities.

Drivers may have to pay simply to leave their vehicles while they attend to an errand.

For someone who makes several stops during the day, parking can become another expense that has to be considered.

It is particularly noticeable in busy urban areas where available space is increasingly valuable.

The old neighborhood gathering is changing

Perhaps one of the biggest changes is not a fee imposed by a business.

It is the growing cost of socializing.

There was a time when friends could sit outside someone’s home, talk for hours and enjoy each other’s company without needing to spend money.

Today, social gatherings increasingly take place in restaurants, pubs, lounges, shopping centres, cafés and other commercial spaces.

The expectation can sometimes be that everyone orders something.

Meeting a friend for a simple conversation can therefore turn into spending money on food, drinks or transportation.

Even entertainment has become increasingly commercial.

Children’s entertainment has a price tag

Ghanaian children once needed very little to entertain themselves.

They played football in the street.

They played ampe.

They played hide-and-seek, skipping games and other traditional games.

A group of children could spend hours together using nothing more than a ball, stones, bottle tops or whatever they found around them.

Today, children’s entertainment is increasingly connected to technology and commercial activities.

Video games, internet bundles, streaming services, smartphones, gaming centres and paid recreational facilities all require money.

Even when children are simply watching content online, someone has paid for the device, electricity or internet connection that makes it possible.

Information itself has changed

The way Ghanaians access information has also changed.

Radio and free-to-air television once provided large audiences with news and entertainment without requiring individual subscriptions.

Today, people can still access free radio and television, but the digital environment has introduced additional costs.

Internet bundles are necessary for people who want to watch livestreams, follow social media, read online publications, stream music or watch videos.

The information may be free to view.

The data required to access it is not.

For heavy internet users, the monthly cost of staying connected can become a significant expense.

Convenience now has a price

One of the biggest reasons these small costs have increased is the value placed on convenience.

Modern life is faster,People work longer hours.,Traffic consumes time,Families have busy schedules.

As a result, people are often willing to pay for services that save time.

Instead of walking home, someone takes a ride-hailing service.

Instead of preparing a meal, they order food.

Instead of washing clothes at home, some people use laundry services.

Instead of travelling to a shop, they pay for delivery.

Instead of spending hours looking for something, they pay someone to do it for them.

The service may make life easier.

But convenience comes with a price.

Some traditional activities that once depended heavily on community participation have also become increasingly commercialized.

Events that were once organized largely through family and community support can now involve professional decorators, caterers, photographers, videographers, event planners, DJs, MCs and rented venues.

This is particularly noticeable around weddings, birthdays, funerals and other major ceremonies.

The cultural practice remains.

But the cost of organizing it has changed dramatically.

The small payments nobody notices

Perhaps the most interesting part of this change is that many people do not notice the total cost immediately.

A person may spend a few cedi’s on water.

Another amount on transportation.

Another on mobile data.

Another on parking.

Another on food.

Another on a quick purchase from a roadside vendor.

At the end of the day, the individual payments may appear harmless.

At the end of the month, they can tell a different story.

The modern Ghanaian household is therefore dealing not only with major expenses such as rent, school fees, food and utilities, but also with dozens of smaller payments that have become normal.

Has Ghana become more expensive, or simply more convenient?

That is a question worth asking.

Some things that now cost money provide services that did not exist before.

Ride-hailing applications, food delivery, digital entertainment, private recreational centres and other services have created convenience that previous generations did not have.

So the issue is not simply that everything has become worse or more expensive.

The bigger change is that more aspects of everyday life have become commercialised.

Things that once depended on community, shared resources or personal effort can now be purchased as services.

There are clear benefits.

People have more choices.

Consumers can compare services.

Technology has created new businesses and jobs.

A person can order food from home, get transportation quickly, pay bills digitally and access information from almost anywhere.

For businesses, these changes have created entire industries that did not exist in their current form decades ago.

But there is another side.

As more everyday activities become commercial, people may become increasingly dependent on money to perform tasks that were once handled through community relationships or personal effort.

And what might we be losing?

The biggest loss may not be the few cedis spent on these services.

It may be the culture of sharing that once made some things possible without money.

A neighbour helping another neighbour.

Children entertaining themselves without expensive equipment.

Friends gathering at someone’s house instead of meeting at a commercial venue.

Relatives contributing their time and skills to help with an event.

Communities sharing resources.

These practices have not disappeared from Ghana.

They are still very much alive in many places.

But they compete with a modern culture where convenience can often be purchased rather than created collectively.

The Ghanaian economy has changed — and everyday life shows it

Economic change is usually discussed through inflation figures, fuel prices, exchange rates, interest rates and household incomes.

But ordinary people often experience economic change differently.

They experience it through the price of the water they buy.

The cost of transportation.

The money spent on mobile data.

The price of parking.

The cost of eating outside.

The fee for entertainment.

The amount paid for services that used to be handled personally or collectively.

These small transactions tell another story about how Ghanaian life is changing.

The question is not whether Ghana should return to the past.

It cannot.

And not everything from the past was better.

The more important question is whether, in paying for greater convenience and modern services, Ghanaians are also gradually losing some of the habits of sharing, community and self-sufficiency that once made everyday life feel less dependent on money.

Because sometimes, the biggest changes in a society are not found in government reports or economic statistics.

They are found in the small things people suddenly realise they now have to pay for.

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South Korea Pledges US$4.5 Million to Preserve Ghana’s Forts and Castles

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South Korea has pledged US$4.5 million in support over five years to help Ghana preserve its historic forts and castles, strengthen heritage tourism and protect coastal heritage sites from the effects of climate change, Tourism Minister Abla Dzifa Gomashie has disclosed.

The support, according to the minister, will include technical expertise and equipment to help restore and protect the country’s historic monuments, many of which face increasing threats from rising sea levels, tidal waves, coastal erosion and other environmental challenges.

Speaking on efforts to reposition Ghana’s heritage tourism sector posted on the Facebook page of Aidoo Elizabeth, Ms Gomashie said the government was working with the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and the National Commission of UNESCO of Korea to develop measures to safeguard the country’s forts and castles.

She explained that the collaboration was aimed at reversing the deterioration of Ghana’s historic sites and making them more attractive to visitors, particularly those from the African diaspora seeking to reconnect with their ancestral history.

The minister acknowledged that although Ghana’s historic forts and castles remain important destinations for heritage tourism, there is a need to improve the visitor experience and introduce additional attractions to sustain public interest.

She cited the Kwame Nkrumah Memorial Park as a leading destination in terms of visitor arrivals, noting that the government was exploring ways to strengthen other heritage sites, including Cape Coast Castle.

According to her, repeated visits to some historic sites may become less appealing when there are limited new experiences for tourists, despite the profound historical significance of the locations.

“The Kwame Nkrumah Memorial Park now is the highest in terms of arrivals,” she said, explaining that the government was considering how to address possible visitor fatigue at Cape Coast Castle.

She noted that visits to the castle carry a deeper meaning for members of the African diaspora, many of whom travel to Ghana to reconnect with their heritage and learn more about the history of the transatlantic slave trade.

For such visitors, she explained, the experience is not necessarily about entertainment or elaborate activities but about reconnecting with their roots and understanding the historical experiences of their ancestors.

However, she maintained that more could be done to improve the presentation and preservation of the sites while maintaining their historical significance.

The government is therefore seeking to develop Ghana’s heritage tourism offerings in ways that preserve the authenticity of the monuments while providing visitors with more meaningful experiences.

Ms Gomashie said the government had been engaging UNESCO and the Korean National Commission for UNESCO, commonly referred to as KNCU, to explore ways of restoring and protecting the country’s forts and castles.

She explained that the initiative involves cooperation with Ghana’s National Commission for UNESCO, which she identified as being headed by Professor Damba, as well as UNESCO’s office in Ghana.

The minister said the partnerships were expected to contribute technical knowledge and other resources towards protecting Ghana’s historic properties.

She stressed that preserving the forts and castles was particularly important at a time when President John Dramani Mahama had placed emphasis on reparations and restitution.

According to her, Ghana must strengthen its heritage infrastructure to accommodate visitors interested in learning about slavery, the experiences of Africans during the transatlantic slave trade and the historical links between Ghana and the wider African diaspora.

The forts and castles are central to that effort because of their connection to the forced movement of Africans and the broader history of the transatlantic slave trade.

She argued that improving their condition and accessibility would help Ghana maintain its position as a destination for historical and cultural tourism.

The tourism minister identified climate change and global warming as major threats to Ghana’s coastline and the historic structures located along it.

She said the country’s coastal monuments were increasingly exposed to harsh weather conditions and environmental pressures, making restoration and long-term protection urgent.

Ms Gomashie, who is also the Member of Parliament for Ketu South, said her concerns extended beyond her constituency to the wider coastline and the national heritage resources situated along it.

She recalled the challenges faced by coastal communities affected by tidal waves, explaining that the same environmental pressures threatening communities also pose risks to historic sites and other valuable coastal assets.

She said South Korea’s proposed support would help provide the expertise and equipment needed to protect the forts and castles against these threats.

The minister emphasised that the preservation of the monuments was not only a tourism concern but also a national responsibility, given their historical, cultural and economic significance.

The five-year support programme is expected to contribute to efforts to safeguard these sites for future generations while strengthening their potential to attract international visitors.

Beyond the restoration of forts and castles, Ms Gomashie said Ghana was exploring opportunities to develop underwater heritage tourism along its coastline.

She explained that the country had ratified international conventions, including one concerning the protection of underwater cultural heritage.

According to her, the historical significance of Ghana’s coastline suggests that there may be submerged heritage resources, including shipwrecks, that could contribute to the country’s tourism offerings.

She said such resources should be identified, protected and managed responsibly to preserve their historical value.

The minister noted that underwater heritage could provide new opportunities for visitors interested in underwater sightseeing and the exploration of historical sites beneath the sea.

She clarified that the objective was not simply to excavate submerged resources but also to protect them and explore ways of making them accessible through appropriate tourism activities.

The development of underwater heritage tourism could therefore complement existing attractions along the coast and provide additional experiences for visitors interested in Ghana’s maritime history.

However, such efforts would require appropriate protection measures and technical expertise to ensure that underwater cultural resources are not damaged or exploited.

The proposed South Korean support forms part of broader efforts to preserve Ghana’s historical assets and improve the country’s appeal as a heritage tourism destination.

The forts and castles remain significant reminders of the transatlantic slave trade and the experiences of Africans who were held and transported through the coastal trading centres.

Their preservation is particularly relevant to Ghana’s engagement with members of the diaspora, including visitors seeking historical knowledge, ancestral connections and a deeper understanding of the country’s role in the slave trade.

By combining restoration, climate protection, international cooperation and the development of new tourism products, the government hopes to ensure that these sites continue to serve as important cultural and educational destinations.

The collaboration with South Korea and UNESCO is expected to support that objective over the five years, while efforts to explore underwater heritage tourism could broaden the range of experiences available to visitors.

For Ghana, the challenge will be to protect its historic monuments from environmental damage while ensuring that the sites remain relevant, accessible and attractive to future generations of tourists.

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Kojo Antwi Presents Signed Memoir to US Embassy

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Ghanaian music legend Kojo Antwi has presented an autographed copy of his memoir, Mr Music Man: The Journey, to the United States Embassy in Accra following a meeting with the embassy’s Chargé d’Affaires, a.i., Rolf Olson.

The presentation took place during a visit by the celebrated musician to the embassy, where discussions centred on music, culture and the longstanding people-to-people relations between Ghana and the United States.

In a Facebook post on Wednesday, October 14, 2026, the US Embassy highlighted the engagement, noting the role of music and cultural exchange in strengthening connections between the two countries.

The meeting underscored the importance of the creative arts in promoting cultural understanding and fostering relationships beyond geographical boundaries.

Kojo Antwi, popularly known as Mr Music Man, is one of Ghana’s most celebrated musicians, with a career spanning several decades. He has earned a lasting place in the country’s music industry through his distinctive sound and contributions to highlife and contemporary African music.

His extensive catalogue of songs has established him as an influential figure in Ghanaian music, earning him recognition across generations of music lovers.

His memoir, Mr Music Man: The Journey, reflects on his life, career and experiences in the music industry, offering readers an opportunity to learn more about the journey behind his enduring musical legacy.

The presentation of the signed memoir to the US Embassy adds another dimension to the musician’s engagements beyond the stage, bringing his personal story and contribution to Ghanaian music into discussions about cultural diplomacy and international relations.

The engagement also highlights how Ghanaian musicians can contribute to strengthening international connections through their work, personal stories and cultural influence.

https://web.facebook.com/share/p/1cANQ12J8o/

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GHAMRO Names 16 Radio and TV Stations Paying Music Royalties Out of 700 Broadcasters

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The Ghana Music Rights Organisation (GHAMRO) has named 16 radio and television stations it recognises as complying with music royalty payment obligations out of more than 700 broadcasters operating across the country.

The recognition highlights broadcasters GHAMRO says are meeting their copyright obligations by paying royalties for the use of music in their programmes.

In a post on X on Wednesday, October 14, 2026, the organisation commended the stations for respecting copyright laws and supporting Ghana’s creative industry.

“We celebrate and appreciate our Top Complying 2026 Broadcasting Channels for leading by example, respecting copyright laws, and directly championing the Ghanaian creative economy,” GHAMRO stated.

The stations recognised for complying with music royalty payment obligations are:

Joy FM

Hitz FM

Asempa FM

Adom TV

Adom FM

Luv FM

Nhyira FM

Joy Prime

Sporty FM

Pent Radio

Pent TV

Citi FM

Channel One TV

PCG TV

Hope FM

Lucky TV

The announcement comes amid GHAMRO’s efforts to improve royalty collection and encourage broadcasters and other commercial users of music to comply with copyright requirements.

Music royalties compensate musicians, composers, songwriters and other rights holders when their works are used for broadcasting and other commercial purposes.

By publicly recognising compliant stations, GHAMRO hopes to encourage more broadcasters to meet their obligations and support the sustainable growth of Ghana’s music and creative industries.

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The Disappearing Ghanaian Storyteller: When Did We Stop Gathering to Listen?

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There was a time when bedtime did not always mean going straight to sleep. For some Ghanaian children, it meant gathering around a grandmother, grandfather or another older relative who had a story to tell.

The storyteller did not need a television, a projector or an internet connection. Sometimes, all that was needed was a quiet evening, a group of curious children and a story that had been passed down through generations.

There were tales about clever animals, foolish kings, wicked neighbours, brave children and people whose decisions changed their lives. Some stories entertained. Others warned against greed, dishonesty, disrespect and selfishness.

Children listened, laughed, interrupted with questions and begged for another story when the first one ended.

Today, that familiar scene is less visible in many households. Children have access to cartoons, films, online videos, games and social media. Older relatives may live far away, while busy family schedules leave little time for extended storytelling.

But as entertainment changes, an important question remains: Are Ghanaian communities losing the tradition of telling stories that once helped children understand their world?

In many Ghanaian communities, storytelling was an informal way of teaching children about life.

A story about a dishonest person could explain why trust mattered. A tale about an arrogant character might show how pride could lead to trouble. Stories involving animals could reveal human weaknesses without directly accusing anyone.

The storyteller could use humour to communicate a serious message, allowing children to learn while enjoying themselves.

Some stories also explained cultural beliefs, community practices and relationships between people. They helped children understand why certain behaviours were encouraged, and others discouraged.

The lessons were not always presented as direct instructions. Instead, children were expected to think about what the characters did and what happened as a result.

That process made storytelling a form of informal education.

Ananse: The trickster who taught through his mistakes

One of the most recognisable figures in Akan oral tradition is Ananse, the spider character known for cleverness, mischief and trickery.

In many stories, Ananse tries to outsmart others, gain something for himself or escape a difficult situation through cunning.

Sometimes his plans succeed. At other times, his greed or overconfidence creates problems.

The character is memorable because he is not a perfect hero. He can be intelligent and foolish, resourceful and selfish, entertaining and frustrating.

Through Ananse stories, listeners encounter questions about greed, wisdom, fairness, responsibility and the consequences of one’s actions.

Ananse stories have also travelled beyond Ghana and become part of wider African and Caribbean storytelling traditions.

Yet preserving these stories requires more than remembering the character’s name. The language, humour, performance style and different versions of the tales are also part of the heritage.

Every community had its own stories

Ghana’s storytelling traditions are not limited to Ananse.

Different communities have their own folktales, legends, historical narratives, praise traditions and stories associated with particular places or families.

Some stories explain the origin of a community. Others recount the actions of respected leaders, ancestors or extraordinary individuals.

There are stories about animals, rivers, forests, farming, marriage, friendship and conflict.

The details vary across cultures, and a story may have several versions depending on who tells it.

This diversity is important. Ghana’s oral heritage cannot be reduced to one character or one collection of tales.

When stories are documented, it is valuable to record the language in which they were told, the community they come from and the person sharing them.

Otherwise, a story may survive while the cultural context that gives it meaning is forgotten.

The decline of traditional storytelling cannot be blamed on one cause. Changes in family life, technology, language use and daily routines have all affected how stories are shared.

Television, smartphones and online platforms provide entertainment at any hour.

A child can watch a cartoon, listen to an audiobook or view a video without waiting for an older relative to become available.

Digital entertainment is not necessarily harmful. It can introduce children to literature, languages and different cultures.

The challenge is that traditional storytelling is interactive. The listener can ask questions, challenge a character’s behaviour or request that the storyteller repeat a favourite part.

A recorded video cannot always reproduce the personal connection created when an older relative tells a story from memory.

Work, school, commuting and other responsibilities can make it difficult for families to spend long periods together.

In some households, several generations no longer live under the same roof. Grandparents may reside in another town or village, making regular contact less frequent.

This does not mean families have stopped caring about their traditions. It means the opportunities to pass on certain practices may be fewer.

When storytelling is no longer part of an ordinary evening, it may be remembered mainly during festivals, cultural events or school activities.

Language can also influence whether traditional stories survive.

Some folktales rely on proverbs, wordplay, local expressions and cultural references that are difficult to translate fully into another language.

When a story is told in a language the listener does not understand well, its humour and deeper meaning may be lost.

Children who are not comfortable speaking the language of their parents or grandparents may struggle to follow long stories told in that language.

This does not mean stories should only be told in one language. They can be translated and explained. However, preserving the original language alongside translations helps retain expressions and meanings that might otherwise disappear.

Traditional storytellers carry knowledge that may never have been written down.

Some know several versions of a tale. Others remember the songs, sayings or responses that accompanied a performance.

If nobody records or learns from them, their knowledge may disappear when they are no longer able to tell the stories.

A written summary may preserve the plot but fail to capture the storyteller’s voice, gestures, timing and interaction with the audience.

That is why audio and video recordings, community archives and interviews with older people can be valuable.

What happens when the storyteller disappears?

When a traditional story is lost, the immediate effect may appear small. Children can still read books, watch films and learn from their teachers.

But the loss can be deeper than the disappearance of a single tale.

A story may contain expressions from a local language, references to a community’s history or lessons about relationships that have been discussed for generations.

It may also preserve an older way of understanding the environment, social responsibility or human behaviour.

When stories are no longer shared, children can lose an opportunity to learn about their cultural heritage directly from the people who know it.

The concern is not that every traditional story contains a lesson that must be followed today. Some stories reflect beliefs or social expectations that deserve critical examination.

Preservation does not mean accepting everything uncritically. It means keeping the stories available so that people can understand, discuss and interpret them.

Can schools bring storytelling back?

Schools could play an important role by giving oral storytelling a place alongside reading and writing.

Teachers could invite community elders, writers, linguists and storytellers to share stories with pupils.

Students could record folktales told by their parents or grandparents, write down different versions and discuss the lessons or questions raised by each story.

Cultural programmes could also include storytelling competitions in Ghanaian languages, encouraging young people to develop confidence in oral performance.

These activities could support language learning, listening skills, creativity and an appreciation of cultural diversity.

The goal should not be to turn every story into a rigid classroom lesson. Children should also have the freedom to enjoy the suspense, humour and imagination that make storytelling appealing.

Technology may have contributed to changes in storytelling, but it can also help preserve the tradition.

Content creators could produce short videos of Ghanaian folktales, with narrators telling stories in their original languages and providing subtitles.

Radio stations, podcasts and online publishers could develop storytelling programmes featuring older narrators and younger performers.

Libraries, cultural institutions and community organisations could build digital collections of stories, songs and oral histories.

Care is needed to ensure that the people and communities who share these stories are properly acknowledged. Where a story belongs to a particular cultural tradition, its origins should not be erased simply to make it more marketable.

With thoughtful documentation, a story once told to a handful of children could reach audiences far beyond the community where it originated.

One reason storytelling may be neglected is the belief that it requires someone who knows many traditional tales or has a special gift for narration.

But families can begin with simple steps.

Parents can ask grandparents to share stories from their childhood. They can tell children about how their community changed, how their parents grew up or how a family tradition began.

Children can also be encouraged to create their own stories inspired by what they hear.

The important thing is to create opportunities for conversation and imagination.

A story does not have to be perfect to be meaningful. Sometimes, the memory of sitting beside a grandparent and listening carefully becomes just as important as the story itself.

Not every old story should remain unchanged

As Ghanaian society changes, traditional stories may also need to be reconsidered.

Some tales contain stereotypes or reflect historical attitudes that modern audiences may question. Others may have different meanings in different communities.

These differences should be discussed rather than hidden.

Storytelling can be preserved while allowing new generations to ask questions, develop new versions and explore different interpretations.

That is how a living tradition remains relevant: it carries the past into the present without preventing people from thinking critically about it.

Ghana has made room for modern entertainment, digital learning and international culture. There is no need to reject those developments to preserve oral traditions.

But if children grow up knowing fictional characters from around the world while remaining unfamiliar with the stories their grandparents grew up hearing, it is worth asking what opportunities have been missed.

The answer is not to blame young people for preferring cartoons or accuse parents of abandoning their culture.

The more useful response is to create opportunities for stories to be heard again—in homes, schools, libraries, on radio and through digital platforms.

Older people should be encouraged to share their knowledge, while younger people should be given the tools to record and reinterpret it.

Because a story that is never told cannot be questioned, enjoyed or passed on.

And perhaps the greatest danger is not that Ghana’s traditional storytellers will stop speaking, but that the next generation will no longer gather to listen.

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Netflix to Cut 1,000 Jobs as Streaming Competition Intensifies

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Netflix is planning to eliminate approximately 1,000 jobs worldwide in its largest workforce reduction since 2022, as the streaming company adjusts its operations amid intensifying competition for viewers and growing pressure to sustain business growth.

The planned cuts represent roughly 6% of Netflix’s global workforce. According to reports published on October 14, 2026, the reductions will primarily affect employees in the company’s product, technology, legal and human resources departments. The announcement was communicated to staff in an internal memo from co-chief executives Greg Peters and Ted Sarandos.

The executives said the company intended to direct its people and resources towards areas considered most important to improving its service and supporting future growth. They also maintained that Netflix’s business remained strong and that the company was on track to meet its full-year financial forecast.

Competition puts pressure on streaming businesses

The restructuring comes as Netflix competes with established entertainment companies and digital platforms such as YouTube for audiences’ time and attention. The growing availability of free online video and alternative entertainment services has increased the pressure on subscription-based platforms to keep viewers engaged.

Netflix has also been exploring additional revenue opportunities, including advertising-supported subscriptions, live programming and gaming, as it seeks to broaden its business beyond traditional on-demand streaming. However, investors remain concerned about the company’s growth prospects and its ability to turn new initiatives into sustainable sources of expansion.

Biggest cuts since 2022

The latest reductions mark a significant workforce change for a company that had approximately 16,000 full-time employees at the end of 2025. In 2022, Netflix cut around 450 jobs after reporting a subscriber decline that raised questions about its growth trajectory.

Despite the planned layoffs, Netflix says it will continue investing in areas it believes can improve the platform and support innovation. The changes illustrate the difficult decisions facing major streaming services as they balance staffing costs, content investments, competition and expectations from shareholders.

The long-term impact of the restructuring will depend on whether Netflix can maintain its financial performance while keeping viewers engaged and developing new sources of revenue.

 

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