Tourism Minister Urges Africa World Airlines to Reduce Domestic Airfares

The Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, has appealed to Africa World Airlines (AWA) to make domestic air travel more affordable to encourage more Ghanaians to explore tourist attractions across the country.

She made the appeal during a meeting with a delegation from the airline, led by its Head of Commercial, Portia Akowuah, at the Ministry of Tourism, Culture and Creative Arts.

The meeting provided an opportunity for Africa World Airlines to unveil its new Embraer E190 aircraft and discuss potential areas of collaboration with the Ministry to strengthen the relationship between the aviation and tourism sectors.

Ms Gomashie commended AWA for its continued investment in Ghana’s aviation industry, particularly its efforts to improve air transport services. However, she emphasised the need for more affordable domestic airfares and accessible travel packages to make air travel an attractive option for Ghanaians.

According to the Minister, reducing the cost of domestic flights could encourage more people to travel to different parts of the country, discover Ghana’s tourism potential and experience the country’s diverse cultural and natural attractions.

She noted that improved domestic air connectivity would play an important role in promoting tourism beyond the country’s major cities, while creating opportunities for local businesses and communities that depend on tourism.

The Minister also welcomed AWA’s Afishiapa Christmas Promo, describing the initiative and its partnership with GHOne TV to showcase tourist attractions as positive steps towards encouraging domestic tourism.

The promotional campaign is expected to help draw attention to tourism destinations across Ghana and inspire more residents to use the festive season as an opportunity to travel and experience the country.

The engagement underscored the importance of stronger cooperation between the aviation and tourism industries, with both sectors having the potential to support each other through improved connectivity, competitive fares and targeted promotional activities.

The Ministry’s call forms part of broader efforts to make domestic tourism more accessible and encourage Ghanaians to appreciate and explore the country’s tourism resources.

Source:Adom Online